PROJECTS -> 2009 - CBC Handicraft -> Project description
Project description
The Handicraft and Agroturism – between business tradition and cooperation in the Romanian-Bulgarian cross border (South –West Region, Oltenia, Romania/North-West Region of Bulgaria)
Program: Phare CBC 2006 Romania-Bulgaria,
Beneficiary : Federatia Patronatelor din Regiunea Oltenia
Perseus Code: RO 2006/018-445.01.02.07
The general objective of the project is represented by:
• The stimulation of business cooperation between economic operators of the South-west cross border, Oltenia (Romania)/North-West (Bulgaria) and also the improvement of the turism between the two countries through the promotion of handicraft traditional products, popular art as well as the agroturistic potential from the two regions.
Specific objectives:
1. A more intenese economic trade off between small and medium economic economic agents that work in the traditional handicraft field as well as from the agroturism field between the cross border area of the two countries.
2.To improve the promotion of the traditional handicraft products as a promoting factor between the economic exchange and as a insurence for the good development of the authentic values specific to both countries.
3.Higher promotion and valorification of the turistic potential especially agroturism between the two border regions.
4.Identification of new markets for the valorification of traditional hadicraft products and popular art specific only for the two countries(Romanian and Bulgarian)
5. The creation of similar and accesible data bases taking into account the economic operators from the popular handicraft area and agroturism for the romanian-bulgarian cross border area.
Target groups:
• Economic operators from the traditional handi crafts and agroturism field within the two cross border areas
• Local authorities, public institutions, and other factors interestated in the keeping and valuing the traditional handicraft and to promote the potential turistic and agroturistic of the areas from the border of Romania-Bulgaria.
Direct benefeciary:
1.Minimum 60 Romanian and Bulgarian exhibitors within the 2 traditional handicraft fairs and touristic services offers organized in the project (one in Romania and one in Bulgaria)
2. Minimum 40 participants will attend the 2 thematic seminars organized one in Romania and one in Bulgaria
3. Specialized firms and independent artisans from the cross border area are promoted in the specialized website and on the brochures edited within the project.
Indirect beneficiary
1.Visitors of the 2 handicraft and agroturism fairs
2. Local authorities, public institutions and other organizations from same areas
3.Exhibitor’s family members and in special youngsters interested in keeping and continuing the traditional handicraft.
4.The wide public, romanian and bulgarian turists or other nationalists which assist or sometimes even participate in outpourings within the project.
Qualitative results:
1.New business contracts between partners from both countries
2.New cooperation initiative for cross border through a wider choice of information in respect to new development markets outisde de border.
3.New ways and methods to promote the handicraft products and turistic services from the 2 areas.
Quantitative results
• Two Hanicraft and Agroturism Fairs (one in each country)
• Minimum 30 people for each fair out of which around 10 from the other country
• Two information semniars with the participation of authorities and public institutions for each country
• Making a website specialized for the promotion of handicraft and agroturism.
• Editing and distribuiton of the promoting materials and the turistic services(1000 catalogs, 1000 ghids, 1000 folders, 1000 portfolios, 200 posters and 4 banners.
Project activities:
• Work meetings for group members to organize the 2 fairs
• Organizations of 2 information seminars of local authorities and public institutions from the 2 regions interested in the problem of the project
• Organizations of 2 handicraft and agroturism fairs (one in Romania and one in Bulgaria)
• Promotion activities and insurance the Visibility of the project.
